hasl.ink vs Bento
The prettiest widget wall shut down. Here's what replaces it.
Bento was the best-looking link-in-bio tool in the category. Say it plainly — the bento-box grid, the live embeds, the restrained minimalism were genuinely great, and designers, founders, and developers loved it for good reason. Then Linktree, which had acquired Bento two years earlier, shut it down: bento.me went offline on February 13, 2026, and existing pages now redirect to Linktree. If your page lived on Bento, you need a new home. hasl.ink can match Bento on looks — the AI design studio will generate whatever aesthetic you describe — and adds what Bento never had: a page that answers questions as you, and the data on every tap.
Feature breakdown
| Feature | hasl.ink | Bento |
|---|---|---|
| Status | Live — free during beta | Shut down Feb 13, 2026 — pages redirect to Linktree |
| Price | Free — Pro $6/mo, Creator $15/mo | Was free (now discontinued) |
| AI Chat (visitor-facing) | Yes — answers as you, GPT-4o on Pro | Never offered |
| AI Design Studio | Yes — prompt-based, WCAG-checked themes | No — curated, fixed design system |
| Analytics | Free — clicks, views, device/browser/OS, referrers, time-series | Was basic — page/link stats |
| Custom Themes / Design | Full control — brutalist monospace, any look | Minimalist, curated — was genuinely strong |
| Widget / embed grid | Link previews (auto OG) — not a widget grid | Yes — its signature strength |
| Layout | Scannable link list + groups | Bento-box grid of widgets |
| Knowledge Base for AI | Upload docs, train your AI | No |
| Custom Domain | Yes — Creator plan | Was supported (now discontinued) |
| Geographic Analytics | Country/city on Creator | None |
| Best For | A bio page that talks back and tells you what's working | Former Bento users needing a new home |
The full picture
Bento earned its reputation honestly. The bento-box grid, the live widgets pulling in your Spotify, GitHub, or latest posts, the restrained typography — it was a beautiful system, and it was free. For a while it was the best-looking way to build a link page without hiring a designer.
Then the company that bought it shut it down. Linktree acquired Bento, and roughly two years later bento.me went offline — February 13, 2026 — with existing pages now redirecting to Linktree. So if you're reading this, the real question isn't "which is prettier." It's "what replaces the prettiest tool in the category now that it's gone."
hasl.ink can match Bento on looks. Bento's aesthetic came from a fixed, well-curated design system — you arranged widgets inside it. hasl.ink hands you an AI design studio instead: describe the look you want in plain language and it generates a full theme — backgrounds, gradients, borders, hover states — with WCAG contrast validation so it stays readable. One caveat, in Bento's favor: hasl.ink doesn't ship Bento's exact widget grid. It's a scannable link list with auto OG previews, not a wall of live embeds. If that grid was the whole reason you loved Bento, know that going in.
Then the part no widget ever did: the page talks back. Every hasl.ink page ships an AI chat trained on a knowledge base you write. A visitor asks "do you take commissions?" or "what do you charge?" and the AI answers in your voice, at 3am, while you sleep. Bento showed people your links. hasl.ink answers their questions. No mainstream link-in-bio tool — Bento included — ever shipped this.
Data is the other gap. Bento's analytics were basic — page visits and top links. hasl.ink puts the full engine on the free tier: clicks per link, page views, device, browser, OS, referrers, and time-series charts, with country and city on the Creator plan. A pretty page you can't measure is a guess.
On price, hasl.ink starts free, the way Bento did. Paid tiers are $6/month for Pro and $15/month for Creator, which adds a custom domain and geographic analytics — modest for what you get. Bento's replacement now is Linktree's paid ladder. If you want the closest thing to Bento's build-it-pretty ethos plus AI — and a product that's actually still running — that's a different answer.
Read more: See how the AI chat works and why it converts 3x more visitors, or explore every hasl.ink feature.
Verdict.
Bento was the best-looking link page in the category — and it's gone. Linktree shut it down on February 13, 2026, and Bento pages now redirect to Linktree. If you're a Bento refugee who wants a page that looks designed, answers visitors as you, restyles itself from a prompt, and reports every click back, hasl.ink is the move — starting at $0.