hasl.ink vs Carrd
Bio-first vs general one-pager.
Carrd is a beloved one-page website builder. $19/year for Pro, simple to use, very flexible for small sites. But Carrd was never built for link-in-bio. It has no native analytics, no AI features, no public profile system, and you build everything from blank components. hasl.ink is the opposite: a focused bio page with AI chat, design studio, click and view analytics — free during beta. If you want a tiny portfolio or product landing page, Carrd is great. If you want a creator bio page that actually does work, hasl.ink is built for that exact job.
Feature breakdown
| Feature | hasl.ink | Carrd |
|---|---|---|
| Price | Free (beta) | $19/yr Pro, $49/yr Pro Plus |
| Primary Use Case | Link-in-bio for creators | One-page websites |
| AI Chat | GPT-4 — answers as you | None |
| AI Design Studio | Yes — prompt-based themes | None |
| Native Analytics | Free — clicks, views, devices, referrers | No — bring your own (Google Analytics) |
| Public Profile (/username) | Built-in | No — you pick a subdomain or domain |
| Setup Time | 2 minutes | Longer — build from components |
| Drag & Drop Links | Yes | Manual — element by element |
| Social Platforms | 15+ presets with icons | Manual icon setup |
| Knowledge Base | Upload docs, train AI | No |
| Custom Domain | Coming soon | Paid ($19+/yr) |
| Flexibility | Focused on bio pages | Very high — but you build it |
The full picture
Carrd is good at what it does. A single HTML page, hosted cheaply, with a clean editor. For a personal portfolio, a small product launch, or a contact card site, it's a smart pick. $19/year is reasonable for unlimited Pro sites.
But "link-in-bio" is a specific job, and Carrd isn't built around it. There's no concept of a /username profile out of the box. There's no native click tracking. There's no analytics dashboard — you wire up Google Analytics yourself and then read GA dashboards which were not designed for bio pages. There's no AI. Everything is manual.
hasl.ink is the opposite of general-purpose. You sign up, claim your /username, drop in your links, and a working bio page exists. Click tracking is on by default. Page view tracking is on by default. The analytics dashboard shows clicks, views, CTR, device split, browser split, OS split, and top referrers — broken out by time range, free.
The AI is where the gap gets uncomfortable for Carrd. hasl.ink ships with an AI chat that answers visitor questions in your voice based on your profile and uploaded knowledge base. The design studio has an AI assistant — type "neon cyberpunk theme" and you get a full theme with background, link styles, hover effects, and contrast-checked colors. Carrd has zero AI features.
Where Carrd wins: raw flexibility for non-bio use cases. If you want a one-page site for your SaaS, a wedding RSVP page, or a personal portfolio that isn't really "links" — Carrd is the right shape. hasl.ink is bio-first and intentionally narrow.
Is Carrd a link-in-bio tool? Not really. People use it that way, but it was built as a one-page website builder. It has no native concept of links, click tracking, or public profiles. You can fake it, but you're working against the grain of the tool.
Why pick hasl.ink over Carrd if I just need links? Because hasl.ink is built for exactly that. Native /username profiles, drag-and-drop links, click tracking, full analytics, AI chat, design studio — all free during beta. With Carrd you'd build all of that manually and still not have AI or analytics.
Is Carrd cheaper than hasl.ink? Carrd Pro is $19/year. hasl.ink is $0 during beta. So no — hasl.ink is currently cheaper, and you get analytics and AI that Carrd doesn't have at any price.
Can I import my Carrd page to hasl.ink? Not automatically, but the setup is fast. Most users rebuild their page on hasl.ink in 5 minutes because the design studio handles the styling for you.
Read more: Compare all the top link-in-bio tools, see how AI chat converts 3x more visitors, or set up your page in 5 minutes.
Verdict.
Carrd is great for one-page websites. It is not the right tool for link-in-bio. If you specifically want a creator bio page with AI chat, native analytics, and a public profile, hasl.ink is built for that job and is currently free. If you want a tiny general-purpose website, stick with Carrd.